Social Media Integration: The New CRM Standard
Modernizing customer relationship strategies for some companies means refining their CRM platforms to encourage customer loyalty. Today, the customer experience journey can no longer fully succeed without bringing social media channels into the mix. According to contact center software firm Playvox , to provide a true omnichannel experience, brands today recognize the need to assist customers in the platforms where they feel most comfortable. This commitment includes consistent accessibility via email, chat, phone, and social media. Playvox is a cloud-based platform to help quality assurance teams monitor agents’ performance and streamline customer service processes. It includes support for social media. The company increasingly sees its customers adopting social media as a standardized business practice, noted its Chief Product Officer, Alex Bullen. A significant aspect of Playvox’s mission centers around guiding brands through the intricate process of transforming CRM pla...
